Become an Event Rockstar Producer

By
Axel Zaar
April 16, 2025
5
min read
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Unlock the full potential of dynamic segmentation and conditional logic to create truly customized event experiences.

Why it matters
Smart events require smart functionality. By mastering segmentation and conditions, you'll gain the power to build highly personalized and interactive experiences. Combined with our visual builder and timeline, you’ll have everything you need to create next-level conferences, exhibitions, events - or any type of project you can imagine.

When and how to use it
Segmentation and conditions are essential for building advanced, tailored experiences. Even if it’s not obvious at first, you’ll find them useful in more places than you think.

A simple rule: If participants shouldn’t all receive the same content, communication, or experience - use segmentation or conditions.

Dynamic segments are a very powerful way to manage groups that may change over time as more participants register for example. Also if a participant updates their choices, they will most likely move to a different segment. That’s the beauty of dynamic segments - no need to manually update Excel files; it all happens automatically.

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Segmentation
Conditions
Axel Zaar
CPO

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